One of the most common and effective uses of personalized print is to have it land right in your customers’ mailbox. People are more engaged when they read real mail, and your message will be even more memorable if it is individualized for each person. Most consumers find reading mail more convenient than reading online.

Here are some ideas to get you started:

• Discount offers based on buying history
• Letters with the account rep’s signature
• Letters targeted to a geographic location

Postcards are a tried and true marketing asset and when you add scalable personalization they become a powerful tool. Postcards are the do-anything, go-anywhere printed piece. They’re the right size to hold and pass around, so they benefit from adding a soft touch coating or special effect that engages the tactile senses. Using variable data printing to personalize a piece engages the mind as well. People are more likely to respond to a personalized message. So how can you personalize a postcard? Well, any way you want, really.

• Soft Touch (Velvet) coating adds an elegant feel to your postcard.
• Different coatings and finishing effects give print a polished look.
• Metallic foils and inks make your message pop, or adds a sophisticated look.
• Die cuts can reshape your postcard or create fun interactive elements.

Postcards are the perfect size for holding and sharing. Postcards are easy to use as mailers, include with a gift, or give to prospects at an event. Personalized postcards are even better. Here’s how some of our customers are using VDP to personalize their postcards and accelerate their marketing.

• Change backgrounds and copy to appeal to different demographics, age groups and income levels amongst your customers.
• Apply discount codes based on customers’ birthdays or anniversary dates.
• If you have multiple locations, show the business address that is closest to the recipient.
• Include customer names, title and details to get their attention.
• Print customer recommendations or targeted coupons based on past behavior.
• Nonprofits can ask for the same (or increased) donation from previous contributions.
• Remind them of membership, certification or license renewals.
• Add special offers, gifts or more based on customer information.

We work with you to figure out the best way to personalize your postcards or brochures using customer data. You can add in a customer’s name, date of birth, address or just about any data you have on them. But don’t stop there! Change out images, backgrounds, copy and more, all based on customer data.